With no established fan base or existing IP to build on, the challenge was to generate genuine hype by creating an experience audiences could actively participate in. We developed an immersive Twitch activation inspired by the sci-fi world of Europa, turning streamers and their communities into rival tribes competing in a live, multi-platform scavenger hunt.

Influencers received bespoke Atlantian Cubes containing encrypted clues, while their Twitch communities worked together to solve puzzles hidden across the internet. Custom tribe emotes drove communication and interaction, with challenges extending across platforms including Giphy and Instagram Stories. The experience culminated in a live-streamed gameshow, where influencers raced to complete their trophies and become the ultimate “Champion of Europa.”