We helped Netflix hype a new German title with absolutely no fan base... in a completely unique digital scavenger hunt.

With Tribes of Europa being a brand new show without existing source material to drum up interest, we wanted to get well-known twitch streamers involved who are talking to sci-fi fans every day on their channels.

We made an actual full blown gameshow. Four influencers from across Germany, Poland and the UK were challenged to a live-streamed Scavenger Hunt on Twitch. Their loyal chat box played a ‘tribe’ from the show and had to help them solve riddles and find clues seeded all around the internet.

We sent the influencers an Atlantian Cube each; a key artefact from the series. Built bespoke for this campaign and etched with clues and ciphers that formed the levels of the game.

Then one Sunday afternoon at 1600 GMT, four tribes raced to solve it with nothing more than a few strange items and a microsite for guidance.

Our 2 hour stream saw:

520k+ views. 135k+ chat messages.

3.3million minutes watched, equating to 6.3 years of engaged watch time.