We worked with Netflix to host an exclusive premiere for Blood Red Sky, on a plane, but with a twist to the immersive experience. This terrifying activation involved wiring the flight up to a multi-camera CCTV stream, from the premiere, so that the Twitch community could “takeover the flight” and vote on what happens next.

Following the screening of the action-horror film (which tells the story of a woman with a mysterious illness who is forced into action when a group of terrorists attempt to hijack a transatlantic flight), the premiere goers were then immersed in the film’s story with a ‘jump out your seat’ live experience.